A METHODOLOGY THAT SUITS YOUR ORGANIZATION
We stick to this process because it works. With this process, we’re able to provide results, solutions, and a solid plan to help your organization soar.
Website Development
How We Work
Step 1
DISCOVERY PHASE
Your organization is unique – and as such, so are your needs. The Discovery Phase is where your needs are articulated. We then take the reins and collectively brainstorm, research, and combine your needs with our technical knowledge to create a solid plan.
Step 2
DESIGN & DEVELOPMENT
We provide designs based on the first step. In-turn that design then becomes code – the basic of any web project. We manage this crucial step alongside you and ensure you and present design samples for review and approval.
Step 3
IMPLEMENTATION & TESTING
In this step, client interaction is crucial. Without feedback and approval, our team cannot move forward with implementation. Additionally, before a site is launched, we review internally to make sure nothing’s been missed and that your organization looks great.
Step 4
MONITORING & MAINTENANCE
Implementing your new website is just the beginning – monitoring and ongoing website maintenance are parts of the process. We monitor website performance and perform updates at your request.
Municipal Websites
Local governments might not have customers, but they do have residents and constituents.
Not surprisingly, those people would often prefer to go to the web to find the information they need about services, events, and more. For that reason, a municipal website can be just as much of a focal point as City Hall or the local post office. If you’re planning a new website for your city, town, or community, here are four elements you should definitely incorporate:
Emergency Contact Numbers
It only makes sense that the municipal website should be a hub of emergency information. Along with key contact numbers for police, fire departments, and hospitals, weather alerts and snow cancellations are also valuable to residents and visitors to the area.
Events Calendar
Don’t let community events become a secret. From elections to festivals and recognized holidays, you can pack your municipal website calendar of events with anything that might be of interest to the community.
Maps and Photos
Your municipal website isn’t just for people who live in your town – it can be a valuable resource for visitors, tourists, and even investors. For that reason, posting maps, local landmarks, and community profiles is a great idea.
Links to Local Resources
Including links to local hotels, restaurants, realtors, and other resources is a win-win situation. Those links can be incredibly valuable to people who aren’t familiar with your town or like having lots of options in one place. And at the same time, it’s a great way to promote the various businesses that make and support your community.
Mobile friendly websites
Visitors will not be able to display website correctly (and find the information they are looking for) on their mobile devices if the website is not mobile friendly.
With 77% of Americans using smartphones in 2016, this inevitably leads to frustration and sending complaints regarding issues with the website, for example, as people check the website on the road.
This is even more important considering every year more and more people tend to browse the Internet on devices like smartphones or tablets, rather than a computer. Responsive website or responsive design means that the website will be displayed correctly across all devices
Google Prioritizes Mobile-Friendly Websites
In April 2015, the Google algorithm change that occurred tweaked the way that Google displays mobile search results. Websites that are optimized for mobile rank better than those who don’t – plain and simple.
People Everywhere Use Mobile Devices
The reason? It’s fast and easy. Visitors in every industry want to connect and get what they’re looking for quickly. If you’re not optimized for mobile, you can’t offer your visitors that type of experience.
It Builds Credibility
Whether you’re selling B2B or B2C, with a mobile-friendly website, anyone who tries to visit your site on a mobile device will have a proper experience, and that will encourage them to see you as a credible resource for information, products and services.
It’s Becoming Standard Best Practice
A great many websites are mobile-friendly (usually the most reliable websites, I might add), with more and more coming online every day. Responsive web design has made mobile optimization more straight forward and accessible to everyone, and that means users have begun to expect this level of functionality to come standard when browsing on their mobile devices.
NONPROFIT WEBSITES
When it comes to digital marketing, charitable groups and nonprofit organizations often face a few dilemmas.
That’s because the perfect nonprofit web design has to appeal to “customers,” in the form of donors, just like a business website would. At the same time, however, they don’t have traditional products and services to offer.
That means messaging, and the web presence as a whole, have to be handled carefully. To get a glimpse into how you can manage those different goals, we want to share four things that should be found in every nonprofit website:
Clear Mission and Purpose
People who aren’t familiar with your organization want to know, first and foremost, what you do and who you serve (or what cause you are committed to). This information should be the focus of your nonprofit website, and featured in a way that’s nearly impossible to miss.
Online Donations
Even if you use traditional direct mail fundraising campaigns, it’s a good idea to have online donation links on your nonprofit website. Some supporters may prefer the convenience of giving online, and you may attract donors who weren’t previously on your mailing list.
Program and Event Information
If your nonprofit holds events for fundraising, awareness, or volunteerism, keep an online calendar with web sign-up forms. These can help to boost enrollment, give your members a way to refer others to your cause, or (at the very least) remind the public of what you’ll be up to in the coming weeks and months.
Quick Links for the Press
Communicating directly with donors and supporters is great, but you can increase the reach of your message by getting the media to do it for you. Post photos, mission statements, annual reports, and other important documents on the web where bloggers and journalists can find them.
Professional Websites
Professional services is a big category, and one that can encompass lots of different specialties.
One thing all professional firms have in common, however, is the need for an impressive website that helps attract new clients.
While some of the things that make a website stand out will be unique to a particular business or field, here are four things that make a professional services website stand out:
Local or Industry SEO
Because most professional service companies serve a certain type of client or area, it’s important to get detailed when researching search phrases and keywords to optimize. To maximize your SEO efforts, you need to be as specific as possible about the type of services you can offer, and which potential clients are a great fit.
Bios with Professional Photos
Even in bigger professional services firms, potential clients tend to put their trust in individual advisors or specialists. So, having detailed bios with professional photos is a good way to build trust and give clients a sense that your team is the right one to work with.
Potential Client Information
It’s becoming more and more common for clients to research ideas and solutions on their own before contacting an expert for help. By posting helpful information and advice on your professional services website, you can show off your expertise, add more searchable content, and give potential clients the confidence they need to move forward and reach out to you.
Contact Info and a Strong Call to Action
It goes without saying that you should have contact information on your website that makes it easy for those who are interested in working with you to get in touch. But, rather than listing phone numbers and contact forms, include a strong call to action (such as an invitation for free consultation, for example) to increase conversions.
